![]() Just refresh r/startups and take a look at the amount of comments on the "I'll critique your copy" thread. I see startup owners struggling with copywriting every single day. That's what the copy around the video should do-to convince people to stay and read more or watch a video.Īnd if you think you've already got the copy, think again (unless you've got experience with that). With a video, you're asking people to invest something like 1 or 2 minutes of their time to watch it.īut why should they? What is their motivation? In these 8 seconds, you've got to capture your visitor's attention and make them stay and read more. The human attention span is about 8 seconds. I'm not saying that you shouldn't use video at all, even though chances that people would watch the entire thing aren't high. On the other hand text costs nothing to edit. Not because of the money that you'll spend on a really good one, but because you can send the wrong message.
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